Happy Earthday to You

All we want for our Earthday is good chocolate.

One way you can save the planet, save chocolate, and make yourself really happy at the same time is to learn more about where your chocolate comes from and develop a taste for better quality chocolate.

Inside a cacao pod - sweet white pulp surrounds bitter "beans" (really seeds). These must be fermented, dried, and ground on their way to becoming chocolate.

Inside a cacao pod - sweet white pulp surrounds bitter "beans" (really seeds). These must be fermented, dried, and ground on their way to becoming chocolate.

Mass-produced chocolate ultimately serves only two objectives: high quantity and low price. What's not among those top objectives are flavor, environmental sustainability, or a living wage for cacao farmers and workers.

If we all switched to consuming small, satisfying amounts of high-quality chocolate (instead of large amounts of low-quality chocolate, augmented with replacement fats and heaps of sugar), the looming chocolate shortage you may have heard about in the news would be less of an issue. And farmers would continue to choose to cultivate and harvest cacao without facing poverty or leaving their workers underpaid or unpaid.

So this Earth Day, celebrate with a beautiful piece of fine chocolate. Do it for the planet!

 

Elaine Boxer

Voilaà Chocolat, 221 W 79th St, New York, NY, 10024, United States